Archive for the ‘Web Design Quotes’ Category

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The Cost-Effective Option of Outsourcing Web Design Services

In Business Buy Guide,Business Leads,Web Design Quotes on December 24, 2010 by businessbuyguide Tagged: ,

If you own a startup or small or medium business, it is most likely that the thought of setting up a company website has crossed your mind. You may have also found out that the cost of having a website designed and hosted on the internet may be bigger than your budget if you hire someone for the job locally. Outsourcing, on the other hand, lets you avail of the same quality services for less.

Several companies, both big and small, recognize the importance of having an online presence, and the simplest way of doing so is to have a website. But since the costs of hiring local professionals to develop and maintain a website can go beyond a company’s budget, many organizations are turning to outsourcing these services nowadays.

With email, chat, file transfer, etc., the internet has made it very easy for business owners to work with web designers and developers who may be halfway around the world.

Aside from lower costs, outsourcing gives entrepreneurs access to the same or even better quality of services. Smaller companies can therefore cut down on website expenses and use the spare resources to market their business locally instead. This way, they can keep up with their competitors without spending as much. Companies can also use the extra funds to promote their website online with methods such as search engine optimization and pay per click.

Given the limited resources of small and medium businesses, the money saved from outsourcing can be utilized to establish their brand online. Internet marketing is a more viable option than traditional advertising since it is less expensive, and more and more people are going online on a regular basis.

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Has Your Website Stopped Being Effective?

In Ecommerce Tools Quotes,Web Design Quotes on December 15, 2010 by businessbuyguide Tagged: , , , ,

In a fast-paced, ever-changing world, it’s either evolve or die for businesses. And as a company’s online presence becomes a bigger and bigger deciding factor in what makes or breaks a business, it becomes almost impossible to ignore the need to keep up with competitors who put more effort into online marketing.

With the introduction of Caffeine, Google’s new web indexing system, traditional SEO (search engine optimization) as we know it is being transformed. This can be a good or bad thing, depending on how a business responds to this change and how its online presence is currently being optimized against its competition.

Many SEO professionals are being challenged by Caffeine as they now have to reassess what they know and how it affects their clients. New Google algorithms have created some surprises for people who are used to conventional SEO practices; they are learning that previous techniques are either no longer working or not as effective as they used to be.

One of the big changes is that older domain names will be prioritized over those that are recently registered. Another is that the load time of a website is now taken into account as well. Sites that load faster will be indexed before slower ones, creating a situation wherein Flash-based websites and those with unnecessary content or large images may fall behind their competitors. Load time is also dependent on the physical location of a site’s host, how overloaded the server is, and how fast the data center is, so all of these factors are now more significant than ever.

The amount of activity on a website has also become a huge factor in its organic or non-paid ranking. Sites that are updated regularly will always outrank dormant ones, as search engines believe that more active sites are more relevant. A blog is an excellent tool for increasing organic ranking since it can provide more activity and pertinent information.

Amid all these changes, backlinks or inbound links still remain as one of the most significant and reliable methods of maintaining a higher ranking. Another standard that should not be neglected is SEM (search engine marketing), such as Google AdWords. SEM can help a newbie gain more visibility with minimal investment if carried out properly, as well as improve an already established website’s ranking.

In the online world, the quest for better site rankings becomes increasingly challenging as search engine algorithms change. Thus, the importance of a business keeping pace with the dynamism of online marketing in order to stay relevant cannot be emphasized enough.

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Why Should Your Business Have a Blog?

In Business Buy Guide,Web Design Quotes on October 15, 2010 by businessbuyguide Tagged: , ,

You may have heard that having a blog is good for one’s business, but have you ever wondered why? In order for your blog to contribute to the growth of your business, you need to know how the blogosphere works and how to make the most of it. There is such a thing as ineffective blogging, and this merely wastes time and effort.

So why does your business need a blog? One reason is credibility. If you regularly post valuable news and links related to your industry, as well as your personal insights and experiences, then your readers will not only see you as a trustworthy source of information, but also as an expert in your field. In addition, they will get the impression that your business is a community oriented one.

Generating traffic and building lists are two more good reasons to have a blog. The more people that visit your blog, the more potential customers you will have. You can build your list by encouraging your visitors to subscribe to your newsletter.

Because blogs are less formal than regular websites or sales pages, having one is also a great way to connect with your customers. You can be informative and entertaining at the same time – this will catch your readers’ attention and establish you as an expert in your industry. Still, see to it that your facts are accurate.

Allowing your readers to comment on your blog entries will give you important feedback on your product or service, or other information that you can use in making business decisions. In addition, if you offer a free subscription option to your blog, your readers can receive notifications about your latest posts in their inbox, which is an effective way to keep them coming back to your blog.

Having a blog also lets people find you on the internet more easily. If you frequently update your blog with quality, keyword-rich content, your pages will be re-indexed more often and appear in search results more quickly.

A blog is easy and inexpensive to set up. It can be integrated into your main website, or it can serve as an alternative to one. Having a blog is an effective means of getting one’s company name out there, especially for small business owners.

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How to Select the Right Web Design Company

In Business Buy Guide,Web Design Quotes on September 17, 2010 by businessbuyguide Tagged: ,

The number of entrepreneurs who are making their business accessible online is increasing. Well designed web sites are in demand, and web design companies are more than happy to help fulfill this need.

If you’re a business owner and you’re planning to get a website for your company, you should look for a web design studio that is capable of creating an aesthetically pleasing site. It’s an obvious criterion, but that’s not all.

Here are six more factors that you need to consider when deciding on a web design company.

1.    Check the company’s background and history. Are they reputable? Who have they worked with before?
2.    Look at their website. Does it have a nice layout? Is it easy to navigate? Just like you wouldn’t trust your well-being to an unhealthy doctor, you wouldn’t want to trust your project to a web design company that has a poorly designed website, either.
3.    See if the people who will be building your website, i.e. the designers and programmers, have the skills and know-how to carry out your project.
4.    Ask for the company’s portfolio and samples of their previous works. Do you like what you see? Do you feel that this company can deliver what you’re looking for? You can also ask for customer testimonials or even get feedback directly from their past clients.
5.    Search engine optimization is very important these days, so find out if the web design studio also offers this service. You would want your website to be search engine friendly so that existing and potential customers can easily find you online.
6.    Take your budget into consideration. Ask for the web design company for a price quotation, and weigh if you will be getting your money’s worth. Set aside an amount for contingencies as well.

Having a professional website is definitely important as it is what represents you to your customers in the online world. How do you want your visitors to see you and your brand? Hiring the right web design studio can help you convey your message clearly, so take your time and choose carefully. Do some research first, draw up a list of candidates, interview potential web design companies, and finally, select the one that you feel will do the best job.

Here at, Business Buyguide, we help provide a screened list of candidates/providers to you – for free.

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Web Design Tips for Your Business

In Business Buy Guide,Web Design Quotes on September 15, 2010 by businessbuyguide Tagged: ,

More and more business owners are recognizing the importance of having a company website. Design is crucial – you would want your website to not only look professional, but also reflect your brand. Just how do you do that?

Here are some business web design tips to get you started.

Dos and Don’ts

  • Do build a simple four-page website. Less is more.
  • Do look at your website as an online brochure and design it as such. Go for a clean layout and attractive product photography.
  • Do opt for shared hosting that is simple and affordable.
  • Do see to it that your email address matches your domain, i.e. if your URL is http://www.mycompany.com, then your email address should be email@mycompany.com.
  • Do make certain that your website has a cohesive look. Branding is very important.
  • Do make your website navigation straightforward. Visitors will not stay very long if they cannot browse around with ease.
  • Do include your contact information or put up a contact page so your customers can get in touch with you.
  • Do check if your website is compatible with various browsers.
  • Do create a 404 page that will direct your visitors back to your website in case they click on a broken link.
  • Don’t use Flash or graphics with large file sizes. These slow down your website’s loading time and cannot be read by search engines.
  • Don’t clutter your website with unnecessary elements that will slow it down or make it look crowded and unprofessional.
  • Don’t create pop-up windows. If they annoy you, then they most likely annoy other people, too.
  • Don’t put too much information on a page. Get straight to the point.

In Conclusion

Your website is an integral part of your brand, so make sure that all elements go well together. Also, keep things simple – if your website can do without certain photos or pages, don’t include them. Your visitors will appreciate it.

If you’re not internet or design savvy, you can opt to hire a professional web designer to do the work for you.

We have a list of pre-screened professionals for you to choose from and we help you have a great list to choose from – for free.