The Importance of Strong Customer Relationships

In Business Buy Guide, Business Leads on January 7, 2011 by businessbuyguide Tagged: , ,

Good relationships are essential in business and sales. The stronger your relationships with your customers, the more likely they’ll refer your business to the people they know.

Make it a point to enhance your customer relationships every day. Don’t just say hi when they come in and goodbye when they go. The last thing you’d want to do is to make your customers feel like a statistic. People like to be appreciated, so take a few minutes of your time to do just that.

Strike up a conversation with your customers, but avoid talking about business. A non-business chat will make them feel comfortable and get them talking. And the more they talk to you, the more sales opportunities will come your way.

Start by getting to know the names of your customers, then make sure to address them by name. You can ask them how they’re doing today, how their weekend was, or if you can help them with anything. Make your presence known.

Another way to strengthen your customer relationships is to have a directory of all your customers’ birthdays, anniversaries, and other special occasions, such as their kids’ birthdays and graduation dates. Keep your ears open to pick up on any mentions of such upcoming events.

When it’s almost the date of the event, send a card. Your customers will be pleased that you remembered them on their special day, and this will only reinforce your existing relationship with them.

There are many reasons why you should focus on developing good relationships with your customers, but these are the two most important:

1.    People value excellent customer service. As long as you provide this, your customers will remain loyal to you. But once you cease to do so, your competitors will be able to swoop in and take them away. Remember, there is absolutely no substitute for excellent customer service. This is the only thing that matters the most to a customer (yes, even more than price).

2.    Good customer relationships are key to getting referrals. Think about it, why wouldn’t someone whom you treat with respect and provide with excellent customer service tell their family and friends about you?

Your customers are your most important assets. By nurturing your relationships with them, you boost your sales as well.


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